National Abortion Federation, Celebrities, Creative Agencies Partner to Tell Abortion Seekers: #ItsYourCall
FOR IMMEDIATE RELEASE: September 22, 2022
CONTACT: naf@berlinrosen.com
As part of the campaign, NAF is announcing a new name for the nation’s largest hotline and releasing a video with Kathy Najimy to increase awareness of the service
NATIONAL – Today, the National Abortion Federation (NAF) announced a new campaign aimed at helping raise awareness of the organization’s newly re-named National Abortion Hotline as a resource for people seeking abortion care. The #ItsYourCall campaign was launched with a digital video featuring celebrity Kathy Najimy sharing her abortion story. The campaign has been brought to life with creative, branding, and influencer support from agencies Quirk Creative, Apollo Media, Thread, Obviously, Burns Entertainment, and BerlinRosen.
“I had an abortion. I am grateful to have had the access to the essential health care I needed when I was young. I was 19, and working two jobs, full time in college with no money, and in no position to be a mother,” said Kathy Najimy, actress, comedian, and activist. “I’m furious about the Supreme Court’s decision to overturn our Constitutional right to reproductive freedom. This decision means millions of womxn no longer have the ability to access reproductive care in their states. I am proud to be a part of the #ItsYourCall campaign to raise awareness for the National Abortion Hotline. No matter what your reason is or seeking an abortion, it should be your call.”
The one-minute video shares the stories of a range of people who have received abortions, including Najimy, and emphasizes that no matter the circumstance or a person’s finances, everyone deserves the right to an abortion and must have the agency and resources to make the decision that is best for them.
The newly renamed National Abortion Hotline is the nation’s largest multi-lingual, 24/7 abortion assistance hotline, and has been in operation since 1978 helping anyone seeking abortion care in any state, for any reason. So far in 2022, the Hotline has helped fund more than 70,000 abortion procedures. By calling the National Abortion Hotline, people can get information on the providers nearest to them, travel assistance, and funding to help pay for care.
“We are excited to share the #ItsYourCall campaign amplifying the services of the National Abortion Hotline with the help of activists like Kathy Najimy because it’s critical that as many people as possible know their options and the resources available to them,” said Veronica Jones, Chief Operating Officer at National Abortion Federation. “The National Abortion Federation recognizes that our Hotline is a critical part of abortion access infrastructure in a post-Roe world. While we have already helped thousands of patients since June, every new trigger law that goes into effect means even more people will be forced to leave their home state for abortion care. No matter what state someone lives in, help from the National Abortion Hotline is just one call away.”
“We were honored to collaborate with Apollo Partners, Thread Creative, Obviously, Burns Entertainment, Mophonics, and so many more talented teams and creatives across the country,” said the Commercial Director, Emily Draper. “The National Abortion Hotline is doing incredible work, and together we hope to spread the message that if you’re struggling to plan your abortion, you’re not alone. It’s your call. And the National Abortion Hotline can help.”
As a result of abortion bans that have gone into effect since the Supreme Court’s decision to overturn Roe v. Wade in June, the National Abortion Hotline has seen a substantial increase in patients needing their services, including an over 5000% increase in train and plane bookings for out-of-state care in the month following the ruling.
Since the fall of Roe, the National Abortion Hotline has offered financial support for nearly 11,000 abortion procedures and since 2008, we have funded nearly 1.3 million abortion care procedures.
Anyone who needs an abortion can access assistance at 1-800-772-9100 and supporters can help fund patient care directly through the National Abortion Federation’s website.
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